Adidas’s Futurenatural shoe was forged like metal – no sewing, no glue, no threads! - Yanko Design

Lately the sneaker world has seen new tech and styles with every flavor – from bringing back the chunky 80s style in all whites to the sock-style fitted sneakers, the brands are constantly pushing the boundaries. We've besides seen new foams, fabrics, and production processes that have not only upped the operation level for athletes but besides fatigued more people in with the universal aesthetics and functionality that works even if you lot merely workout at home. The latest pair to dominate the arena is Adidas Futurenatural which steps in the field with a technological breakthrough – it is a shoe without any seams! Yes, the Futurenatural's top is molded not sewn – it is forged like metallic rather than stitched together like cloth.

Futurenatural was designed to brand a shoe that fits people better than any current pairs on the market place. The upper portion is fused to the bottom with high pressure and heat and Adidas calls it "forging" even though it is more often than not polymer and not metal – it is still absolutely new in the mainstream market. This process gives the wearer a feeling of "lock down" meaning the shoe pulls the top of a person's foot down tightly and thus offers more stability. Adidas is the 2nd-largest global sportswear manufacturer and they spent two years doing research and getting 3D scans to make a fit that was not generic but could be replicated at a massive calibration. This helped them find that sweet spot betwixt wide feet, narrow feet, if you play a lot of basketball etc. considering the brand wanted to adapt all of these border cases better than it had in the past.

While shape is a crucial part of shoe design, how it is actually built is every bit of import every bit information technology defines the purpose for the wearer. So with the new shape and manufacturing process giving united states a meliorate fit, the process is also more eco-friendly than the traditional manufacturing methods every bit it reduces the need for glue and threads. Since it is formed with heat and pressure, design details and elements are added later on. Futurenatural is made to be uniform with Adidas'southward existing technologies like its free energy-return Boost foam and Lightstrike cushioning, while it is currently a basketball shoe (endorsed past James Harden himself!) Adidas is looking to mix different technologies to make more superior products for more segments of its consumer base. As Futurenatural steps into the future, the company plans to include more than material experimentation and broaden its approach to design – non for the sake of existence cool but to build a foundational technology that they can proceed to button. They really stand up by their motto "Adidas is all in!"

Designer: Adidas

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